Jacques Fath’s choice of the name "Expression" for the fragrance launched in 1977 reflects a desire to capture the essence of individuality and personal style. The word "Expression," derived from Latin and common across several languages, signifies the act of conveying thoughts, feelings, and identity. It evokes images of self-assuredness, confidence, and the art of making one's presence felt. In the realm of scent, "Expression" would be interpreted as a fragrance that embodies personal identity—a unique blend that resonates with the wearer’s inner world and outward persona.
For women of the late 1970s, a perfume called "Expression" would have resonated deeply. This was a time when women were increasingly embracing their autonomy and self-expression, not just in fashion and career choices, but also in how they chose to present themselves to the world. A fragrance bearing the name "Expression" would have been seen as a tool for asserting one’s individuality, a sensory extension of their personality. The name itself would suggest a scent that is bold yet elegant, capable of making a statement without overwhelming.
The late 1970s was an era marked by a diverse range of fragrances, with many women gravitating towards bold and complex scents that mirrored the decade’s dynamic cultural shifts. Expression, classified as a floral oriental fragrance with a chypre base, offered something both timeless and innovative. While it aligned with the prevailing trend of rich, multifaceted perfumes that were popular at the time, its composition by Raymond Chaillan ensured it had a distinctive character. The fragrance begins with a fresh floral top note, offering an initial burst of brightness and allure. This transitions into an elegant floral heart, which maintains a refined, sophisticated presence. Finally, the scent settles into a sensual, powdery, woody base that lingers warmly on the skin, embodying the depth and complexity that women of the time would have appreciated.
In the context of other fragrances on the market, Expression was both unique and in step with its time. It carried the signature of the 1970s’ love for opulent, long-lasting perfumes, yet its balanced composition allowed it to stand out. Its floral oriental profile, resting on a chypre base, provided a perfect harmony of freshness, elegance, and warmth, making it a versatile and enduring choice for women seeking to express their true selves through scent.
